Our mission
JOA.’s mission is to help young women and girls discover their true identity in Christ. Through faith-driven programs, products, and experiences, we inspire confidence, purpose, and joy.
Our ATL x Maui vision bridges cultures and communities, creating spaces for connection, creativity, and healing, empowering the next generation to embrace their God-given identity.
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Meet our Team
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FounderAs the founder of JOA., I’m passionate about creating spaces where young women and girls can discover their true identity in Christ. I hold a BBA in Entrepreneurship from Kennesaw State University and am currently pursuing my MBA.
With three years of experience at a Christian nonprofit, I’ve grown in bridging cultures, building relationships, and mentoring the next generation.
Through JOA.’s programs, events, and community initiatives, I strive to empower young women to embrace their faith, develop leadership, and step confidently into their God-given purpose.
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ATL Joa Ambassador
I am passionate about empowering young women and girls to embrace their identity in Christ. I graduated from Georgia State University with a degree in Neurology, and my faith and education guide me in serving others.As JOA.’s Ambassador, I help bridge the organization and the community, inspiring and uplifting those we serve. I’ve been actively involved in my church, including children’s ministry, and I currently mentor children to grow in faith and purpose. I am proud to be part of the JOA. ‘Ohana.
Statement of intent
At Joa., our mission is to honor, not profit from, culture. We approach the beauty, traditions, and values of Maui with respect and humility, aiming to uplift, inspire, and give back.
We ensure our work benefits the Maui community by:
Supporting local voices and respecting cultural authenticity.
Giving back through donations, service, and partnerships that strengthen the community.
Creating opportunities for education, empowerment, and identity building aligned with local needs and shared values.
We carry kuleana for Maui—to serve with compassion and glorify God through our work. Joa. exists as a bridge, celebrating culture while promoting faith, community, and identity, standing with Maui, not over it.
why joa.?
Many young girls and women struggle with identity, self-worth, and belonging in a culture that often distorts beauty and value. These challenges can lead to insecurity, unhealthy relationships, and self-doubt. For young adult women (18–30), the transition to adulthood can feel overwhelming—balancing education, career, and personal growth while seeking authentic community and purpose.
Joa. exists to restore identity in Christ and foster a culture of peace, beauty, and belonging. Through biblically grounded resources, mentorship, and community experiences, we affirm women in their God-given worth.
For young girls, we provide mentorship and discipleship; for young adult women, we offer community and opportunities to grow, heal, and pour into the next generation. By combining spiritual teaching, community, and purposeful products, Joa bridges personal growth and collective impact, meeting both the inner need for identity and the call to serve others.
Pre-Launch • Pre-Launch • Pre-Launch
Pre-Launch • Pre-Launch • Pre-Launch
JOA.
has officially launched on December 1st!
we appreciate your support during our pre-laucn phase.
Want to see what we did during our pre-launch? Click here
join us on skool to stay connected to our ‘ohana.
Join our mission
ATL x Maui is a low-commitment membership that simply asks you to stay in touch.
All you need to do is sign up on skool - our home base, join our newsletter, follow us on social media, and engage with us as we grow.
we’re building a Christ-centered ‘Ohana across Atlanta and Maui.
support the mission
When giving, you may choose to add 3% to your donation to help cover processing and administrative costs, ensuring more of your gift directly supports our mission.